The coverup is worse than the crime. That is one of the foundational principles of reputation management. Starbuck’s “Race Together” campaign came to an abrupt end on Sunday – a few days after it was savaged in the Twitter-verse – to the point that the company’s Chief of Global Communications quit Twitter – temporarily. Howard Schultz said […]

I face potential problems like the one experienced by Michael Bay constantly both doing brand-centric corporate video as a sideline gig, and as a public affairs talk show as a full time job. So as a media consultant and video producer, I am CONSTANTLY pitched on the idea of having the CEO or the big […]

If you want to make a story go away, own your mistake – or at least throw somebody else under the bus if you are rendered unable to act intelligently. It’s that simple. Really, it is. Despite that, institutional ego and a misplaced sense of self-protection is so, so very strong – organizations frequently impale […]

Finding a way to be offended is the tried-and-true pathway to nurturing a parasitic message. If you can claim offense, you are blessed with the mantle of ”cause” and can thrash the world with your righteous indignation without concern about unintended consequences or having to bother with those pesky policy questions. Greenpeace taps into this […]

There is a TED talk done by Seth Godin that discusses leadership, marketing and messaging, and how humankind now drives change and innovation. I think it’s worth watching.  When I watched this, I thought about (surprise, surprise) the mass media and journalism. What does this say about how media outlets market themselves and manage their […]

I knew the Chrysler commercial featuring Clint Eastwood struck a chord when my youngest son instantly hit me with a text that simply read, “America!” http://youtu.be/0RLGuPx3N6A What does that tell me? That the emotional drivers associated with a brand are far more important than the facts. Does he not realize that Clint’s tough guy voice […]

Don’t think of blue elephants. The next person who makes that sound in this bus will be sent to the office!  Don’t even think about texting or Tweeting from this meeting. Microsoft’s “no texting” edict at its annual employee meeting is so dumb, I would like to think it was a massive reverse-psychology viral communications […]

Part of my gig includes some brand management and communications consulting. And I have to tell you, for years I’ve thought that the field of crisis communications and situational brand management would eventually fizzle-out because a new generation of corporate leaders would come into their jobs “getting it” when it comes to public relations and […]

It takes years to build a reputation, and a minute to destroy one. BP is seeing how this works first hand.  The company just launched an image campaign featuring a TV ad with the CEO talking about how he’ll make it right. He’s well coached and the spot touches on all the stock points – […]

Nice apology – he owned it – it was heartfelt and it will satisfy those who can be satisfied.  The media wanted a dogpile press conference, but they still wouldn’t have been satisfied, so there’s really no loss associated with not doing a Q-and-A. There is however a loss associated with having 50% of the […]